Sales qualifications and training courses

Last Updated: 03 Aug 2023

The Certificate and Diploma in Sales have been designed to reflect the current and future needs of employers. They develop the knowledge and skills you need for a successful career in the competitive sales environment.

Anyone starting out in a sales role or wishing to build on existing experience to progress in their career.

Available to deliver in the following:

England
Wales – please check QiW website for available funding
Scotland
Northern Ireland

Interested in delivering this qualification?

Find out more about how to become an approved City & Guilds centre or fill out our online customer application form.

General Information

What Is Involved In Studying This Course?

You can choose the qualification that demonstrates the specialist sales knowledge and techniques you have developed such as:

time planning
selling face to face
buyer behaviour
decision making.

You will learn on the job in the work environment.

Assessment will also take place in the workplace and will include a portfolio of evidence to meet the criteria of the qualification.

Which level is right for me?

Level 2
Ideal for you if you are moving up the career ladder or looking to develop some specialist skills such as understanding buyer behaviour or face to face selling.

Level 3
You're progressing in your career and have significant knowledge and experience. At this level you are required to demonstrate greater autonomy in completing tasks, organising activities and contributing to decision making.

What Careers Can This Lead To?

These qualifications can help you to progress in a variety of sales roles in a wide range of industries including:

Building Society Manager
Contact Centre Operator
Credit Manager
Customer Service Assistant/Manager
Estate Agent
Insurance Broker
Insurance Business Development Manager
IT Technical Sales Specialist
Retail Assistant
Retail Manager
Sales Manager
Sales Representative
Store Owner/Manager
Travel Agent
Vehicle Sales Executive.

What Is Involved With Delivering This Course?

To deliver these qualifications you will need qualified assessors - you can train internal members of staff or recruit specially.

You will also need suitable facilities to carry out the required training to enable learners to achieve industry standards.

Centres currently offering the 6770 NVQs in Sales and Telesales have automatic approval to offer these qualifications.

There are no eligibility requirements. To find all the resource requirements, download the qualification handbook from the centre documents section.

Level 2

This level is ideal if you are moving up the career ladder or looking to develop some specialist skills such as understanding buyer behaviour or face-to-face selling.

There are two qualifications available:

Level 2 Certificate in Sales
Level 2 Diploma in Sales.

Each of these qualifications comprises both mandatory and optional units covering areas such as:

Face-to-face selling
Buyer behaviour.

For full details, download the qualification handbook from the centre documents section.

What Careers Can This Lead To?

After completing Level 2, learners might consider moving onto Level 3.

These qualifications can help you to progress in a variety of sales roles in a wide range of industries including:

Building Society Manager
Contact Centre Operator
Credit Manager
Customer Service Assistant/Manager
Estate Agent
Insurance Broker
Insurance Business Development Manager
IT Technical Sales Specialist
Retail Assistant
Retail Manager
Sales Manager
Sales Representative
Store Owner/Manager
Travel Agent
Vehicle Sales Executive.

Level 2 NVQ Certificate in Sales (6801-01)

Last Registration Date: 31 Aug 2026 Supportive services: Learning Assistant

Level 2 NVQ Certificate in Sales

Accreditation No: 600/0930/5 This is a reference number related to UK accreditation framework
Type: Credit based qualification This is categorisation to help define qualification attributes e.g. type of assessment
Credits: 22 Credits are a measure of the size of the qualification
Guided Learning Hours: 124 - 167 This is the average contact time a centre would typically commit
Total Qualification Time: 220 The total time for the qualification
Key Stage: Data unavailable This shows the equivalent Key Stage level.
Last Certification: 31/08/2028 This is the last date that a certificate can be issued
Qualification fees in the UK: £121.00 Our typical price is the one that is most often paid by a centre for a completed learner. Some prices are made up of multiple charging points so action like taking difference units or specialisms to complete and resitting assessments may mean the cost for some learners differs.

Level 2 NVQ Diploma in Sales (6801-02)

Last Registration Date: 31 Dec 2023 Supportive services: Learning Assistant

Level 2 NVQ Diploma in Sales

Accreditation No: 600/0933/0 This is a reference number related to UK accreditation framework
Type: Credit based qualification This is categorisation to help define qualification attributes e.g. type of assessment
Credits: 37 Credits are a measure of the size of the qualification
Guided Learning Hours: 209 - 261 This is the average contact time a centre would typically commit
Total Qualification Time: 370 The total time for the qualification
Key Stage: Data unavailable This shows the equivalent Key Stage level.
Last Certification: 31/12/2025 This is the last date that a certificate can be issued
Qualification fees in the UK: £143.00 Our typical price is the one that is most often paid by a centre for a completed learner. Some prices are made up of multiple charging points so action like taking difference units or specialisms to complete and resitting assessments may mean the cost for some learners differs.

Level 3

Level 3 will suit you if you're progressing in your career and have significant knowledge and experience. At this level you are required to demonstrate greater autonomy in completing tasks.

There are two qualifications available:

Level 3 Certificate in Sales
Level 3 Diploma in Sales.

Each of these qualifications comprises both mandatory and optional units covering areas such as:

Organising activities
Contributing to decision-making.

For full details, download the qualification handbook from the centre documents.

What Careers Can This Lead To?

These qualifications can help you to progress in a variety of sales roles in a wide range of industries including:

Building Society Manager
Contact Centre Operator
Credit Manager
Customer Service Assistant/Manager
Estate Agent
Insurance Broker
Insurance Business Development Manager
IT Technical Sales Specialist
Retail Assistant
Retail Manager
Sales Manager
Sales Representative
Store Owner/Manager
Travel Agent
Vehicle Sales Executive.

Level 3 NVQ Certificate in Sales (6801-03)

Last Registration Date: 31 Dec 2023 Supportive services: Learning Assistant

Level 3 NVQ Certificate in Sales

Accreditation No: 600/0934/2 This is a reference number related to UK accreditation framework
Type: Credit based qualification This is categorisation to help define qualification attributes e.g. type of assessment
Credits: 25 Credits are a measure of the size of the qualification
Guided Learning Hours: 141 - 185 This is the average contact time a centre would typically commit
Total Qualification Time: 250 The total time for the qualification
Key Stage: Data unavailable This shows the equivalent Key Stage level.
Last Certification: 31/12/2026 This is the last date that a certificate can be issued
Qualification fees in the UK: £121.00 Our typical price is the one that is most often paid by a centre for a completed learner. Some prices are made up of multiple charging points so action like taking difference units or specialisms to complete and resitting assessments may mean the cost for some learners differs.

Level 3 NVQ Diploma in Sales (6801-04)

Last Registration Date: 31 Dec 2023 Supportive services: Learning Assistant

Level 3 NVQ Diploma in Sales

Accreditation No: 600/0927/5 This is a reference number related to UK accreditation framework
Type: Credit based qualification This is categorisation to help define qualification attributes e.g. type of assessment
Credits: 37 Credits are a measure of the size of the qualification
Guided Learning Hours: 210 - 271 This is the average contact time a centre would typically commit
Total Qualification Time: 370 The total time for the qualification
Key Stage: Data unavailable This shows the equivalent Key Stage level.
Last Certification: 31/12/2026 This is the last date that a certificate can be issued
Qualification fees in the UK: £143.00 Our typical price is the one that is most often paid by a centre for a completed learner. Some prices are made up of multiple charging points so action like taking difference units or specialisms to complete and resitting assessments may mean the cost for some learners differs.

Additional information for centres

LEARNING ASSISTANT IS AVAILABLE FOR THIS QUALIFICATION

Learning Assistant is an innovative and cost effective e-portfolio solution that allows colleges and training providers to dramatically improve the delivery of their vocational qualifications.

Learn more about Learning Assistant >

Here you can find all documents related to this suite of qualifications.

By clicking on the section headings below, you can access a variety of documents such as the qualification handbooks and assessment materials, Statements of Purpose, and recognition letters from industry and employers.

Some documents may be password protected. Passwords can be retrieved by logging in to Walled Garden and visiting the Administration section of the relevant qualification catalogue page.

Interested in delivering this qualification?

Find out more about how to become an approved City & Guilds centre or fill out our online customer application form.

Sales (6801)