Pennine Labels reach new digital heights with apprentice success

Adam Parker, apprentice at Pennine Labels, recently achieved a distinction for his Digital Marketing apprenticeship, and has gone on to make a real impact with his employer.

We spoke to Tony Melling, Tutor at North Lancs Training Group (NLTG), about the success of young apprentice Adam Parker who is the first person at NLTG to pass the Digital Marketing Level 3 end-point assessment and even more than that, to gain a distinction.

“Adam was keen to build on his passion for photography, and was excited to be enrolled on his digital marketing apprenticeship with Pennine Labels. Working for a small company, he has been supported fantastically by the management there and given responsibility from the start.”

Adam used the knowledge he was gaining on the apprenticeship to add immediate value to the business, using his skills to increase the orders of sample packs that lead to new business. His employer Pennine Labels, has seen the benefit of the apprenticeship with Adam using his knowledge and skills in a practical and tangible way, contributing to business growth.

Tony Melling continued - “I think Adam is a great example of the idea that an apprenticeship is so much more than just a certification. The way he has applied his knowledge within his role, shows the value that apprenticeships offer to employers”.

Liz Shires at NLTG, was responsible for ensuring Adam was fully prepared for EPA and working with the new EPA Pro platform could monitor Adam’s journey through to EPA success.

“It has been great to see Adam grow during his learning journey with us. We worked really hard to ensure he had sufficient preparation for his end-point assessment, and took full advantage of the City & Guilds digital support resources including exemplars, portfolio guidance and webinar support. With Adam gaining a distinction, it has given us a benchmark of how to prepare an apprentice”.

Adam was delighted with his result, and keen to use his skills to further grow the Pennine Labels business.

“The course was great, I received more than enough help and resources in order to achieve my target grade. The 1 to 1 sessions with my tutor (Tony) were so helpful as he had a lot of expert knowledge that he was able to pass onto me, he gave me advice on how to improve my work for the course and also advice on how to improve my day to day job within the company."

The end point assessment involved a lot of work but the way North Lancs prepared me and guided me though the process made it almost effortless as I knew what to expect. I was given support all the way through which really settled the nerves and I knew that if I needed guidance they were always there for me. “ said Adam.

His employer Pennine labels are keen to support him further and provide more opportunities for him to learn and develop and Adam has now taken on additional responsibilities.

Chris Baldwin from Pennine Labels added;

“When we first spoke to NLTG about a Digital Marketer apprenticeship it was very much a leading-edge course which we were keen to embrace. The skills Adam acquired through clear and concise tutoring has given the business a real focus on how our digital marketing is working for us versus our spend. Using tried and tested marketing methodology and a clever use of on-line analysis tools Adam is able to give us a pinpoint accurate perspective of how well we are performing at any given point in time. Adam has become a key team member within our organisation and the skill sets he has will help us take our business forward now and in to the future.”

To find out more about how we can support centres and apprentices in Digital and IT, visit our EPA page.