Sales qualifications and training courses

Last Updated: 29 Jul 2022

Designed to reflect the current and future needs of employers, these qualifications provide a solid grounding in the sales theory and sales techniques. You will cover the essential skills and knowledge required to identify and meet customers needs, identify relevant regulatory requirements, apply legislation and adopt ethical behaviour in sales related activities.

The Certificate in Principles of Sales has been developed for those starting out in their career in sales, as well as experienced professionals.

Available to deliver in the following:

England
Wales – please check QiW website for available funding
Scotland
Northern Ireland

Interested in delivering this qualification?

Find out more about how to become an approved City & Guilds centre or fill out our online customer application form.

General Information

What Is Involved In Studying This Course?

These qualifications cover all the essential principles and techniques of sales such as:

Understanding how to operate in a sales environment
Understanding the techniques and processes for effective selling
Understanding the legal, regulatory and ethical requirements in the sales or marketing environment
Principles of personal responsibilities and working in a business environment.

You can also choose optional units to reflect your particular requirements and career path. These include:

Understand business awareness in sales
Principles of presentations and demonstrations in sales
Principles of selling at trade fairs and exhibitions.

This is a classroom-based qualification. All units are assessed through assignments.

Which level is right for me?

Level 2
Ideal for you if you are moving up the career ladder or looking to develop some specialist skills such as sales processes and techniques and principles of online selling.

Level 3
You're progressing in your career and have significant knowledge and experience. At this level you are required to demonstrate greater autonomy in completing tasks, organising activities and contributing to decision making.

What Careers Can This Lead To?

These qualifications can help you to progress in a wide range of sales roles including:

Building society manager
Contact centre operator
Credit manager
Customer service assistant/Manager
Estate agent
Insurance broker
Insurance business development manager
IT Technical sales specialist
Retail assistant/Manager
Sales representative/Manager
Store owner/Manager
Travel agent
Vehicle sales executive.

What Is Involved With Delivering This Course?

To deliver these qualifications you will need suitably qualified staff to carry out training and assessment.

You will also need suitable facilities to carry out the required training to enable learners to achieve industry standards.

To find all the resource requirements, download the documents in the centre documents section.

Centres have automatic approval to offer these qualifications if they currently offer the 6819 Level 3 Sales, or the 6849 Level 2 Sales and Telesales.

There are no eligibility requirements.

Level 2

Ideal for you if you are moving up the career ladder or looking to develop some specialist skills.

This level comprises mandatory and optional units, including:

Understand how to operate in a sales environment
Understand techniques and processes for effective selling
Understanding business awareness in sales
Principles of presentations and demonstrations in sales.

For a full list of units, download the qualification handbook from the centre documents section.

What Careers Can This Lead To?

These qualifications can help you to progress in a wide range of sales roles including:

Building society manager
Contact centre operator
Credit manager
Customer service assistant/Manager
Estate agent
Insurance broker
Insurance business development manager
IT Technical sales specialist
Retail assistant/Manager
Sales representative/Manager
Store owner/Manager
Travel agent
Vehicle sales executive.

Level 2 in Principles of Sales (7711-02)

Last Registration Date: 31 Aug 2026 Supportive services: SmartScreen Learning Assistant

Level 2 Certificate in Principles of Sales

Accreditation No: 600/0661/4 This is a reference number related to UK accreditation framework
Type: Credit based qualification This is categorisation to help define qualification attributes e.g. type of assessment
Credits: 18 Credits are a measure of the size of the qualification
Guided Learning Hours: 131 - 156 This is the average contact time a centre would typically commit
Total Qualification Time: 180 The total time for the qualification
Key Stage: Data unavailable This shows the equivalent Key Stage level.
Last Certification: 31/08/2028 This is the last date that a certificate can be issued
Qualification fees in the UK: £76.00 Our typical price is the one that is most often paid by a centre for a completed learner. Some prices are made up of multiple charging points so action like taking difference units or specialisms to complete and resitting assessments may mean the cost for some learners differs.

Level 3

Level 3 is ideal if you're progressing in your career and have significant knowledge and experience. At this level you are required to demonstrate greater autonomy in completing tasks, organising activities and contributing to decision-making.

This comprises mandatory and optional units, including:

Understand techniques and processes for effective selling
Understand the legal, regulatory and ethical requirements in the sales or marketing environment
Principles of digital selling campaigns.

For a full list of units, download the qualification handbook from the centre documents section.

What Careers Can This Lead To?

These qualifications can help you to progress in a wide range of sales roles including:

Building society manager
Contact centre operator
Credit manager
Customer service assistant/Manager
Estate agent
Insurance broker
Insurance business development manager
IT Technical sales specialist
Retail assistant/Manager
Sales representative/Manager
Store owner/Manager
Travel agent
Vehicle sales executive.

Level 3 in Principles of Sales (7711-03)

Last Registration Date: 31 Mar 2022

Level 3 Certificate in Principles of Sales

Accreditation No: 600/0667/5 This is a reference number related to UK accreditation framework
Type: Credit based qualification This is categorisation to help define qualification attributes e.g. type of assessment
Credits: 16 Credits are a measure of the size of the qualification
Guided Learning Hours: 119 - 141 This is the average contact time a centre would typically commit
Total Qualification Time: 160 The total time for the qualification
Key Stage: Data unavailable This shows the equivalent Key Stage level.
Last Certification: 31/03/2024 This is the last date that a certificate can be issued
Qualification fees in the UK: £90.00 Our typical price is the one that is most often paid by a centre for a completed learner. Some prices are made up of multiple charging points so action like taking difference units or specialisms to complete and resitting assessments may mean the cost for some learners differs.

Additional information for centres

SMARTSCREEN IS AVAILABLE FOR THIS QUALIFICATION

SmartScreen is our online portal for tutor, assessors and learners that provides unit-specific support materials and tutor forums to complement the delivery and learning experience

Visit Smartscreen.co.uk >

LEARNING ASSISTANT IS AVAILABLE FOR THIS QUALIFICATION

Learning Assistant is an innovative and cost effective e-portfolio solution that allows colleges and training providers to dramatically improve the delivery of their vocational qualifications.

Learn more about Learning Assistant >

Here you can find all documents related to this suite of qualifications.

By clicking on the section headings below, you can access a variety of documents such as the qualification handbooks and assessment materials, Statements of Purpose, and recognition letters from industry and employers.

Some documents may be password protected. Passwords can be retrieved by logging in to Walled Garden and visiting the Administration section of the relevant qualification catalogue page.

Interested in delivering this qualification?

Find out more about how to become an approved City & Guilds centre or fill out our online customer application form.

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Sales (7711)