Marketing qualifications and training courses

Last Updated: 19 May 2020

Get ahead in marketing with these practical qualifications. These professional qualifications will show your employer that you have specialist marketing and all round project management skills to get the job done. This qualification is part of the apprenticeship framework.

These qualifications are for marketing professionals - from those who are just starting out, to marketing team leaders and senior executives.

Available to deliver in the following:

England
Wales – please check QiW website for available funding
Scotland
Northern Ireland

Interested in delivering this qualification?

Find out more about how to become an approved City & Guilds centre or fill out our online customer application form.

General Information

What Is Involved In Studying This Course?

You can choose optional units to demonstrate the marketing competence you have developed, including:

Contributing to direct marketing campaigns
Analysing competitor activity
Contributing to marketing strategy .

You will learn on the job in the work environment.

Assessment will also take place in the workplace and will include a portfolio of evidence to meet the criteria of the qualification.

Which level is right for me?

Level 2
You have some relevant knowledge and skills, usually from a role where you've been supervised. You are looking to increase these in order to progress in your career.

Level 3
You are working with less supervision when completing tasks, organising activities and contributing to decision making.

What Careers Can This Lead To?

The Level 2 Certificate can help you to progress in a wide range of marketing roles including:

Marketing assistant
Junior account executive
Market research assistant.

Completing the Level 3 Certificate and Diploma could help you progress to:

Marketing executive
Marketing manager
Account manager/Executive.

What Is Involved With Delivering This Course?

To deliver these qualifications you will need suitably qualified staff to carry out training and assessment.

You will also need suitable facilities to carry out the required training to enable learners to achieve industry standards.

To find all the resource requirements, download the qualification handbook from the centre documents section.

Centres currently offering the NVQs in Marketing (6763) are automatically approved to offer this qualification. City & Guilds NVQs in Marketing 6763

There are no eligibility requirements.

Level 2

Level 2 will suit you if you have some relevant knowledge and skills, usually from a role where you've been supervised. You are looking to increase these in order to progress in your career.

This qualification comprises mandatory and optional units, which allow you to tailor content to suit your needs. Units available include:

Collect and organise market research data
Use digital and social media in marketing campaigns.

For a full list of units, download the qualification handbook from the centre documents section.

What Careers Can This Lead To?

The Level 2 Certificate can help you to progress in a wide range of marketing roles including:

Marketing assistant
Junior account executive
Market research assistant.

Completing the Level 3 Certificate and Diploma could help you progress to:

Marketing executive
Marketing manager
Account manager/Executive.

Level 2 NVQ Certificate in Marketing (7712-02)

Last Registration Date: 31 Dec 2023

Level 2 NVQ Certificate in Marketing

Accreditation No: 600/0925/1 This is a reference number related to UK accreditation framework
Type: Credit based qualification This is categorisation to help define qualification attributes e.g. type of assessment
Credits: 21 Credits are a measure of the size of the qualification
Guided Learning Hours: 82 - 129 This is the average contact time a centre would typically commit
Total Qualification Time: 210 The total time for the qualification
Key Stage: Data unavailable This shows the equivalent Key Stage level.
Last Certification: 31/12/2025 This is the last date that a certificate can be issued
Qualification fees in the UK: £122.00 Our typical price is the one that is most often paid by a centre for a completed learner. Some prices are made up of multiple charging points so action like taking difference units or specialisms to complete and resitting assessments may mean the cost for some learners differs.

Level 3

Level 3 will suit you if you are working with less supervision when completing tasks, organising activities and contributing to decision-making

There are two sizes of qualification available at Level 3:

Certificate in Marketing
Diploma in Marketing.

These comprise mandatory and optional units, which allow you to tailor content to suit your needs. Units available include:

Contribute to the development of new products and/or services
Develop and advertising campaign.

For a full list of units, download the qualification handbook from the centre documents section.

What Careers Can This Lead To?

The Level 2 Certificate can help you to progress in a wide range of marketing roles including:

Marketing assistant
Junior account executive
Market research assistant.

Completing the Level 3 Certificate and Diploma could help you progress to:

Marketing executive
Marketing manager
Account manager/Executive.

Level 3 NVQ Diploma in Marketing (7712-04)

Last Registration Date: 31 Dec 2023 Supportive services: Learning Assistant

Level 3 NVQ Diploma in Marketing

Accreditation No: 600/0926/3 This is a reference number related to UK accreditation framework
Type: Credit based qualification This is categorisation to help define qualification attributes e.g. type of assessment
Credits: 37 Credits are a measure of the size of the qualification
Guided Learning Hours: 115 - 207 This is the average contact time a centre would typically commit
Total Qualification Time: 370 The total time for the qualification
Key Stage: Data unavailable This shows the equivalent Key Stage level.
Last Certification: 31/12/2026 This is the last date that a certificate can be issued
Qualification fees in the UK: £144.00 Our typical price is the one that is most often paid by a centre for a completed learner. Some prices are made up of multiple charging points so action like taking difference units or specialisms to complete and resitting assessments may mean the cost for some learners differs.

Additional information for centres

LEARNING ASSISTANT IS AVAILABLE FOR THIS QUALIFICATION

Learning Assistant is an innovative and cost effective e-portfolio solution that allows colleges and training providers to dramatically improve the delivery of their vocational qualifications.

Learn more about Learning Assistant >

Here you can find all documents related to this suite of qualifications.

By clicking on the section headings below, you can access a variety of documents such as the qualification handbooks and assessment materials, Statements of Purpose, and recognition letters from industry and employers.

Some documents may be password protected. Passwords can be retrieved by logging in to Walled Garden and visiting the Administration section of the relevant qualification catalogue page.

Interested in delivering this qualification?

Find out more about how to become an approved City & Guilds centre or fill out our online customer application form.

Marketing (7712)