Principles in Marketing (7734)

Last Updated: 13 Jul 2021
To get ahead in marketing, you need specialist and versatile skills in areas like project and people management. These qualifications focus on topics such as principles of digital marketing, the relationship between sales and marketing, and organising activity. They will help you build the knowledge needed to progress in this field. This qualification is part of the apprenticeship framework.

These qualifications are ideal for those working in marketing who would like to boost their knowledge and progress their career.
Available to deliver in the following:
  • England
  • Wales – please check QiW website for available funding
  • Scotland
  • Northern Ireland

Interested in delivering this qualification?

Find out more about how to become an approved City & Guilds centre or fill out our online customer application form. 

General Information

What Is Involved In Studying This Course?

Level 2 focuses on the knowledge needed for greater professional responsibility. This includes the principles of marketing theory, digital marketing and understanding the relationship between sales and marketing.

Level 3 focuses on a comprehensive range of sales skills.

You will usually learn in the classroom and Assessment is through assignments.

Which level is right for me?

Level 2
You have some relevant knowledge and skills, usually from a role where you've been supervised. You are looking to increase these in order to progress in your career.

Level 3
You are working with less supervision when completing tasks, organising activities and contributing to decision making.

What Careers Can This Lead To?

The Level 2 Certificate in Principles of Marketing can help you progress in a wide range of marketing roles including:

  • Marketing assistant
  • Junior account executive
  • Market research assistant.

Level 3 can help you progress to:

  • Marketing executive
  • Marketing manager
  • Account manager/Executive.
What Is Involved With Delivering This Course?

To deliver these qualifications you will need suitably qualified staff to carry out training and assessment.

You will also need suitable facilities to carry out the required training to enable learners to achieve industry standards.

To find all the resource requirements, download the qualification handbooks from the centre documents section.

There are no eligibility requirements.

Level 2

This level will suit you if you have some relevant knowledge and skills, usually from a role where you've been supervised. You are looking to increase these in order to progress in your career.

This qualification comprises mandatory and optional units, which allow you to tailor content to suit your needs. Units available include:

  • Principles of market research
  • Principles of customer relationships.

For a full list of units, see the centre documents section.

What Careers Can This Lead To?

The Level 2 Certificate in Principles of Marketing can help you progress in a wide range of marketing roles including:

  • Marketing assistant
  • Junior account executive
  • Market research assistant.
Level 2 Certificate in Principles of Marketing (7734-02)
Last Registration Date: 31 Mar 2022

Level 2 Certificate in Principles of Marketing

  • Accreditation No: 600/0928/7 This is a reference number related to UK accreditation framework
  • Type: Credit based qualification This is categorisation to help define qualification attributes e.g. type of assessment
  • Credits: 15 Credits are a measure of the size of the qualification
  • Guided Learning Hours: 116 - 117 This is the average contact time a centre would typically commit
  • Total Qualification Time: 150 The total time for the qualification
  • Key Stage: Data unavailable This shows the equivalent Key Stage level.
  • Last Certification: 31/03/2024 This is the last date that a certificate can be issued
  • Qualification fees in the UK: £73.00 Our typical price is the one that is most often paid by a centre for a completed learner. Some prices are made up of multiple charging points so action like taking difference units or specialisms to complete and resitting assessments may mean the cost for some learners differs.

Level 3

Level 3 will suit you if you are working with less supervision when completing tasks, organising activities and contributing to decision-making.

This qualification comprises mandatory and optional units, which allow you to tailor content to suit your needs. Units available include:

  • Stakeholder relationships
  • Understanding the relationship between sales and marketing.

For full details, see the centre documents section.

What Careers Can This Lead To?

Level 3 Certificate in Principles of Marketing can help you progress to:

  • Marketing executive
  • Marketing manager
  • Account manager/Executive.
Level 3 Certificate in Principles of Marketing (7734-03)
Last Registration Date: 31 Mar 2022

Level 3 Certificate in Principles of Marketing

  • Accreditation No: 600/0929/9 This is a reference number related to UK accreditation framework
  • Type: Credit based qualification This is categorisation to help define qualification attributes e.g. type of assessment
  • Credits: 19 Credits are a measure of the size of the qualification
  • Guided Learning Hours: 134 - 158 This is the average contact time a centre would typically commit
  • Total Qualification Time: 190 The total time for the qualification
  • Key Stage: Data unavailable This shows the equivalent Key Stage level.
  • Last Certification: 31/03/2024 This is the last date that a certificate can be issued
  • Qualification fees in the UK: £91.00 Our typical price is the one that is most often paid by a centre for a completed learner. Some prices are made up of multiple charging points so action like taking difference units or specialisms to complete and resitting assessments may mean the cost for some learners differs.

Here you can find all documents related to this suite of qualifications.

By clicking on the section headings below, you can access a variety of documents such as the qualification handbooks and assessment materials, Statements of Purpose, and recognition letters from industry and employers.

Some documents may be password protected. Passwords can be retrieved by logging in to Walled Garden and visiting the Administration section of the relevant qualification catalogue page.

Interested in delivering this qualification?

Find out more about how to become an approved City & Guilds centre or fill out our online customer application form. 

Explore our wider maths & English offer

Our maths & English qualifications underpin our apprenticeships and technical qualifications. They build learners’ confidence with the core skills required for employment, including the capacity to problem solve and use technology effectively. They are also key to triggering conditions of funding.

Find out more

For Learners

Related Qualifications

Browse some of our related qualifications:

> (8413) International Introductory in Hospitality Selling

> (8416) International Introductory in Selling

> (7712) Marketing

> (6801) Sales

> (7711) Sales